At LiquidM, we are software and technology experts who are passionate about bringing the world’s best products to the rapidly growing mobile advertising industry. We are focused on building the first and only white-labeled Mobile Advertising Management Platform. Built from the ground up for mobile, LiquidM’s white-labeled Mobile Advertising Management Platform (MAMP) allows mobile media buyers to optimize their campaigns across the full range of premium to performance advertising. LiquidM’s modular, cloud-based SaaS replaces Build-Your-Own (BYO) or inadequate point solutions with a standardized, open platform that is customizable to individual needs.
Real-time reporting helps you to generate dynamic reports on campaign delivery, performance and relevant business KPIs. Real-time reports assist in identifying which actions are the most profitable for the success of campaigns. Use LiquidM’s all-in-one reporting to:
Rich Media Options: LiquidM supports MRAID 2.0 standards, which gives advertisers unprecedented flexibility in creating engaging rich media ads for their audiences.
HD Banners: Advertisers can upload standard and HD creatives on LiquidM’s platform. Our device recognition technology detects whether the device has HD capabilities and displays the best-fitting banner for each ad request.
Custom Banner Sizes: We give advertisers the means to design totally custom-sized banners, creating native-looking banner areas, which achieve higher engagement rates.
Video Ads: LiquidM is a leader in the industry as one of the only mobile ad management platforms that provides full VAST 3.0 support.
Native Ads: These ads come with the Native Ad Creator which helps mobile developers and advertisers create beautifully designed native ads that blend naturally with existing, popular mobile content.
With over 40 leading RTB supply partners, LiquidM’s supply integrations cover geographies all around the world, making it possible to target audiences worldwide. LiquidM also provides a set of supply-related features like Brand-Safe RTB sets and Effortless Supply Selection. These features allow brand-conscious media buyers to use advanced RTB tools to quickly and easily sort through and select from thousands of websites and apps, and then make real-time changes as their campaigns evolve. Delivering brand-safe content ensures that valuable, attractive content is brought to the advertiser’s desired audience. LiquidM offers several notable brand-safe inventory categories, including: Entertainment, Science, News, Sports, Business, Hobbies and Interests, Society, and Technology.
SAN FRANCISCO, CA–(Dec 16, 2014) – LiquidM, the provider of the only white-labeled Mobile Advertising Management Platform (MAMP),
today announced the appointment of Philipp Simon, André Braeuer, and Thomas Hille as Managing Directors. The new leadership is
taking over from Christof Wittig, CEO, and Roi Chobadi, CPO, who co-founded LiquidM in 2013, as well as Julian Tol, CRO.
“In a short period we have reached a strong market position with LiquidM’s powerful mobile DSP platform,” says Philipp Simon,
who previously ran LiquidM’s European Business and is now heading up sales and services, while Andre Braeuer will be in charge
of finances. Thomas Hille, another co-founder and previously VP Engineering at LiquidM and now in charge of product and engineering, adds: “We’re focusing our business on the demand side aspects of the LiquidM solution to further extend our lead in the fast growing $50B mobile advertising market.”
LiquidM was founded in October 2013 as a technology spin off from Madvertise Mobile Advertising, a Berlin based mobile ad network, which Wittig took over as CEO in January 2013. Madvertise Media, Madvertise Italy, and its Mobilike subsidiary have in the meantime been sold to Mobile Network Group of France as well as to the management of Mobilike. LiquidM has since gained a strong customer base in Europe and US. It received funding from Earlybird, Asset Management and Max Thyssen.
“I have finished my job to restructure Madvertise and to get LiquidM going as a pure play technology provider,” says Wittig. “It is my great honor to hand over the responsibility to Thomas, André, and Philipp, whose experience and track record of success will with no doubt
further accelerate LiquidM’s growth.”
At LiquidM, we are software and technology experts who are passionate about bringing the world’s best products to the rapidly growing mobile advertising industry. We are focused on building the first and only white-labeled Mobile Advertising Management Platform.
Built from the ground up for mobile, LiquidM’s white-labeled Mobile Advertising Management Platform (MAMP) allows mobile media buyers to optimize their campaigns across the full range of premium to performance advertising. LiquidM’s modular, cloud-based SaaS replaces Build-Your-Own (BYO) or inadequate point solutions with a standardized, open platform that is customizable to individual needs.
Makes It Possible for Advertisers to Continue the Conversations With Their Customers — Helps Bring Ad Continuity to the Customer’s Shopping Experience Across Different Sites or Apps
SAN FRANCISCO, CA–(Sep 15, 2014) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today launched its new mobile retargeting capabilities to help mobile developers and advertisers re-engage their customers. The new retargeting capabilities can help remind people who have already visited your digital property to reuse your app or revisit your website and complete their purchase. Ad networks which are using LiquidM’s full stack mobile advertising management platform (MAMP) can offer these retargeting campaigns to their advertisers, which will aid e-commerce sites in bringing back old visitors and help app developers re-engage their users.
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