ADOTAS Jun 17, 2014 by Roi Chobadi – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There’s so much tension between these two types of mobile ad companies, each is even trying to morph into the other, just to gain an edge. While ad networks currently dominate this battlefield, major publishers like Pandora, Wall Street Street Journal and ESPN will cast the most important vote.
Ad Networks Vs. Supply Side Platforms
Let’s review the strengths and weaknesses of the ad networks versus SSPs across their two main offerings — inventory and technology from the perspective of their customers: the advertisers (brands, trading desks, agencies). read the rest