ADOTAS Jun 17, 2014 by Roi Chobadi – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There’s so much tension between these two types of mobile ad companies, each is even trying to morph into the other, just to gain an edge. While ad networks currently dominate this battlefield, major publishers like Pandora, Wall Street Street Journal and ESPN will cast the most important vote.
Ad Networks Vs. Supply Side Platforms
Let’s review the strengths and weaknesses of the ad networks versus SSPs across their two main offerings — inventory and technology from the perspective of their customers: the advertisers (brands, trading desks, agencies). read the rest
TheNextWeb July 5, 2014, by Christof Wittig – Mobile is huge, tech pundits say. But most of them miss the fact that mobile advertising isn’t growing anywhere near the pace of mobile adoption. As Mary Meeker’s 2014 Internet Trends Report shows, mobile ads still represent just a fraction of the global Internet advertising spend, which is still dominated by desktop-based ads. And if mobile content can’t make enough money through advertising, mobile is largely unsustainable as a media platform. This is a big problem for the industry, and while analysts like Meeker do a tremendous job tracking mobile growth at a macro level, neither they or tech reporters have done enough to explain the glaring disparity between massive smartphone adoption and paltry mobile ad revenue. There are many reasons for this, but they aren’t generally understood beyond those of us in the mobile advertising space. So let me explain some of the key factors — and point to some changes that need to happen before mobile can truly become huge: read the rest