LiquidM’s MAMP is Perfecting the Mobile Media Buying Experience with Advertising’s Only White-Labeled, Software-as-a-Service Platform
San Francisco – February 3, 2014 – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today released version 1.9 of its platform. LiquidM is the only Software-as-a-Service (SaaS) to automate the optimization of direct publisher ad serving and combine it with RTB supply purchasing via a proprietary SDK and improved Decision Engine. LiquidM is perfecting the mobile media buying experience to become the ultimate solution for media agencies, ad networks and mobile carriers.
“The fact our MAMP has an Ad Server, a RTB Bidder and a Decision Engine under one roof is truly unique. Normally, Ad Servers don’t come with a Decision Engine and rely on manual optimization. Our MAMP allows users to choose which targeting criteria they want to set manually, and which they want to allow the Decision Engine to optimize for them,” said Roi Chobadi, co-founder and chief product officer, LiquidM. “Our platform is the first full-stack SaaS to save mobile advertisers the hassle of using several independent point solutions — whether it’s an Ad Server for direct publishers or DSP for RTB. Put simply, our MAMP removes the typical manual labor required across the ad management lifecycle. It’s what our customers asked for. And it’s what the market demanded.”
Unlike point solutions such as a performance-only DSP, LiquidM’s MAMP spans the entire spectrum from direct publishers (Ad Serving / SDK) to RTB supply — and its advanced technology covers the entire mobile ad value chain in premium and performance environments.
New Custom Banners – Users of the platform can now upload banners of any size, in addition to getting reports on each banner size to keep track of their performance. This helps platform users monitor the RTB demand for different banner sizes and immediately correspond to that demand. The feature also works with direct publishers via LiquidM’s proprietary SDK that offers full support of any ad type and size (e.g., banner, interstitials, interactive) as well as Mobile Rich Media Ad Interface Definitions (MRAID) 2.0 support.
Company Entity – Companies now have their own ecosystem within the platform. Taking advantage of the SaaS, companies using LiquidM’s platform can easily manage users and accounts, for both advertisers and publishers, and set corresponding permissions to different kinds of users. This feature gives companies more control over their businesses.
Multi Currency Handling – Now users of the platform can choose the currency they want to be working with depending on their country and customers. This feature also includes automatic exchange rate calculation and a list of more than 100 currencies that users can choose from.
Quick Navigation – LiquidM users can now instantly access different items on the platform, including the different accounts of advertiser and publishers, in addition to campaigns, ads, and sites with a user-friendly instant auto-complete search field, and from wherever they are on the platform.
Budget Pacing – LiquidM enhanced their Decision Engine that is build on state of the art machine learning algorithms to now offer users the ability to select the budget pacing model of their preference and that best corresponds to the campaign goals.
jEd – jEd is the new significantly enhanced version of LiquidM’s ad server. The new ad server is 4-6 times faster than the previous version, and is able to handle up to 200% the amount of traffic than the previous version.
LiquidM is the only white-labeled Mobile Advertising Management Platform (MAMP), which allows media buyers to optimize their processes across the full range of premium to performance advertising. For customers who care about return, performance, brand safety, and quality, LiquidM provides a business model-agnostic core to manage and optimize their mobile advertising campaigns. LiquidM’s modular cloud-based software allows customers to run their ad tech infrastructure on a standardized, open platform that is customizable to their individual needs. Headquartered in San Francisco with offices in New York, London, Berlin and Singapore, LiquidM helps customers configure their current and future mobile advertising business models. For more information, visit www.liquidm.com.
Vanessa Camones and Zach Servideo
theMIXagency for LiquidM
LiquidM Lifts the Veil on its Customizable Platform Which Allows Mobile Media Buyers to Leverage Cloud-Based Technology to Reduce Cost and Improve Competitiveness
San Francisco – October 10, 2013 – LiquidM today announced the public availability of its white-labeled Mobile Advertising Management Platform (MAMP), which allows mobile media buyers to optimize their management processes across the full range of premium to performance advertising. To customers who care about returns, quality, and efficiency, LiquidM provides a business model-agnostic full stack to manage and optimize their mobile advertising campaigns. LiquidM’s modular, cloud-based SaaS replaces Build-Your-Own (BYO) or inadequate point solutions of ad tech infrastructure with a standardized, open platform that is customizable to individual needs. Additionally, the company is also announcing a $5M series A funding from Blumberg Capital, Earlybird, and Asset Management to fuel the growth and marketing of the product.
“As the mobile advertising industry is moving through the trough of disillusionment, more and more mobile advertising companies are looking to increase their competitiveness by turning to a full stack ad tech provider,” said Christof Wittig, CEO of LiquidM. “While some in the market still believe that scale and more sales people will solve their problems, a new generation of companies is now looking into broad, integrated technology support to exploit the promise of this massive opportunity. Based on the success with customers like Madvertise and Mobilike, we have now raised funds to make our offer successively available to more and more customers.”
According to estimates from an August eMarketer report, mobile advertising is a $16.7B market, representing a mere 14% of the total $117.6B digital ad spend. Despite the indisputable market opportunity, mobile media buyers struggle to manage larger campaigns efficiently given the variety of players and the tension between quality and performance requirements. As smart phones and tablets take up more and more audience time, ad spend will further shift into mobile. LiquidM is poised to deliver and capture value in this fast growing market with its unique whitelabeled product offering
“With LiquidM, Mobilike jumped from sixth to first in the fast-growing Turkish mobile advertising market within 18 months,” said Şekip Can Gökalp, Managing Director of Mobilike and a winner of this year’s IAB MIXX Awards. “ Thanks to its unique combination of delivering quality and performance in one platform, we were able to build the leading premium offer in the Turkish market while turbocharging our growth with reach extension through real-time bidding, targeting, rich media formats and the ability to work closely with mobile operators.”
“Madvertise is using the LiquidM platform to deliver value to its customers and outgrow the competition to become No. 1 in the German market,” says Bjoern Wendler, Managing Director of Madvertise Media. “By using a SaaS platform we can bring new products to market faster and hobble our competitors, who find it difficult to adapt to the demand for real-time bidding, rich media, third party tracking or transparent reporting, while we get all those innovations delivered automatically.”
Mobile Advertising Management Platform (MAMP) Features & Benefits
• Best-in-Breed Technology – Sophisticated technology platform allows customers to focus on what they do best – i.e., operating and running ad campaigns, sales and creative, without having to worry about developing in-house technology
• User Experience – Non-technical advertisers can easily create, operate and run campaigns in less time, thus increasing productivity
• Quality meets Performance – Innovative technology built from the ground up to cover the entire mobile ad value chain in premium and performance environments
• Performance – Optimizes advertising spending for individual performance targets; seamless of big data integration, processing and complex performance-related technology
• Customizable – Business model-agnostic core is customizable for individual customer needs
• Easy Integration – Can easily integrate with any other tool in the market, whether it be from suppliers, trackers, data warehouses, etc
• Transparency – Entire life cycle is transparent, from ad spending through conversion to analytics
LiquidM is the only white-labeled Mobile Advertising Management Platform (MAMP), which allows media buyers to optimize their processes across the full range of premium to performance advertising. For customers who care about return, performance, brand safety, and quality, LiquidM provides a business model-agnostic core to manage and optimize their mobile advertising campaigns. LiquidM’s modular cloud-based software allows customers to run their ad tech infrastructure on a standardized, open platform that is customizable to their individual needs. Headquartered in San Francisco with offices in New York, London, Berlin and Singapore, LiquidM helps customers like M&C Saatchi, Orange, Fetch, Madvertise Media, and Mobilike configure their current and future mobile advertising business models. For more information, visit
Vanessa Camones and Zach Servideo
theMIXagency for LiquidM