Brand Safe RTB & Effortless Supply Selection Give Media Buyers Real-Time Access to Premium Inventory Across Thousands of Websites
SAN FRANCISCO, CA–(Marketwired – Apr 28, 2014) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced two new real-time bidding (RTB) features to combine RTB reach extension with more brand-safe, premium inventory. The new features — Brand Safe RTB and Effortless Supply Selection — allow brand-conscious media buyers to use advanced RTB tools to quickly and easily sort through and select from thousands of websites, and then make real-time changes as their campaigns evolve.
“The problem with other solutions before ours is that they don’t evaluate the quality and exclusivity of RTB inventory, so we made it our mission to ensure our platform conducts the same extensive analysis of RTB inventory as it does with premium inventory,” said Roi Chobadi, co-founder and chief product officer, LiquidM. “Our partners are ecstatic. We’re delivering them a simpler, more nimble buying experience while also giving them greater visibility into the quality content available across thousands of sites.”
Delivering brand-safe content ensures advertisers bring valuable, attractive content to the correct audience. LiquidM offers several notable brand-safe inventory categories, including: Entertainment, News, Utilities, Music, Sports, Social Networking, Automobile, Cooking, Finance, Education, Shopping, Technology, Travel, Weather, and Women.
“LiquidM’s ability to deliver premium inventory via the more cost-effective, scalable RTB experience is truly transformative for our business,” said Sekip Can Gökalp, co-founder and board member, Mobilike. “Now that we can search through a complex mobile inventory ecosystem with unprecedented ease, we’re able to quickly identify premium content and run quality, brand-safe campaigns our clients covet.”