LiquidM DSP and Navegg Announce Partnership
LiquidM and Navegg, the Latin American market leader in big data announce a partnership integrating Navegg’s audience data to bring increased targeting efficiency to the LiquidM media buyers.
Buyers.json: Leading the Way on Buy-Side Transparency
LiquidM is the first DSP to adopt buyers.json transparency framework to lead the way on the buy-side transparency initiative. Learn more.
Summer Adtech Virtual Event 2020: Recap & Recordings
We were happy to join the industry experts for a series of round tables at the Summer Adtech Virtual Event 2020. Find your recap and recordings here!
Your Guide to Programmatic Audio Advertising
In the anticipation of the release of the Programmatic Audio solution, LiquidM has collected all the information you need to know about this exciting channel.
LiquidM Scores 97% VTR for a Brazilian CPCV Campaign With a Custom Whitelist.
A case study on how the LiquidM team helped a major LATAM client score a 97% VTR and a 3.32% CTR with a CPCV campaign.
Advertising in the Time of a Pandemic
COVID-19 has altered the way we do business. We collected actionable tips about advertising in the time of a pandemic to support you throughout the crisis!
The French Advertising Powerhouse Smart Acquires LiquidM
Ending the decade on a high note. LiquidM will start 2020 hand in hand with Europe’s leading SSP Smart AdServer. The acquisition has just been announced.
Connected TV (CTV): One Step Closer to the Omni-Channel Advertising
With Connected TV on the rise, we are happy to offer you new CTV inventory that combines benefits of TV advertising with efficiency of programmatic.
Score Meaningful Conversions and Boost Pageviews with CPC+
Boost Your Complete Views with CPC+ Few simple steps, one powerful algorithm and hours of intense work to bring you the optimization tool you deserve! We are excited to introduce to you the new CPC+ functionality, a set of efficient features that will bridge the industry-wide gap between the user clicks and page views generated by […]
Introduction to CPCV & VTR
Introduction to CPCV & VTR We are excited to announce a new milestone in the evolution of the LiquidM video advertising solution. This latest change will enable programmatic video buyers to transact on a CPCV (Cost Per Completed View) basis on the LiquidM platform. CPCV or Cost Per Completed View refers to the amount […]