LiquidM Scores 97% VTR for a Brazilian CPCV Campaign With a Custom Whitelist
A case study on how the LiquidM team helped a major LATAM client score a 97% VTR and a 3.32% CTR with a CPCV campaign. Read and see if targeting custom publisher whitelists could boost your video performance.
One of LiquidM’s biggest LATAM clients planned to set a 5-digit budget (USD) video campaign for a Brazilian government company. Due to the strict governmental requirements and imposed legal restrictions, the campaign was allowed to run exclusively across an immense list of pre-approved apps. To fulfill the advertiser’s conditions, the client had to create a corresponding supply whitelist on the LiquidM platform.
The list of the allowed apps was provided in a format different from the one utilized on the platform. Therefore, the client experienced difficulties identifying all publishers single-handedly and reached out to their Account Manager to find an optimal way to match the sought-for placements using our supply selection tools.
Thanks to the cross-departmental efforts, we succeeded in allocating the required apps across connected SSPs and Ad Exchanges through the LiquidM database. With some time and considerable dedication, we created the advertising whitelist suitable for the advertiser’s needs. And as you will see below, the returns were absolutely worth it.
To measure the effectiveness of the assembled whitelist, we set a test video campaign. Using VAST format and CPCV pricing, the campaign ran for 5 days and yielded the following great results:
View Through Rate (VTR)
Click Through Rate (CTR)
In addition to main KPIs, the campaign had:
- very low eCPM for relevant results
- eCPCV below the target
- no DealIDs implemented
- no manual optimization applied
Unlike CTV formats, where the 97% VTR is expected, mobile video does not usually score such high view rates along with favorable eCPM & CTR without further campaign optimization or use of Deals. Thanks to this strong case, we are happy to assist more advertisers in creating customized whitelists for their mid and high-budget volume campaigns. Don’t hesitate to reach out directly to your Technical Account Manager or our team to learn more!
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