Connected TV (CTV): One Step Closer to the Omni-Channel Advertising
Imagine that you could combine the benefits of advertising on TV with ease, power and efficiency of programmatic media buying. Excited? Then LiquidM’s support of Connected TV (CTV) is your wish come true! With CTV you can discover previously untapped supply sources and connect with highly engaging audiences on your own terms.
With viewer’s habits influencing the industry as never before, the traditional linear TV is giving in to the digital streaming headliners such as Netflix, Amazon, Apple iTunes, Youtube and other OTT (over-the-top) video services. This change in the way people watch TV offers you a great opportunity to transform the way you approach audiences, expand the reach, and diversify your advertising channels.
The shift towards personalized on-demand content calls for use of new devices and ad formats, as well as customized viewing experiences. Advertisers now have the chance to individually address users in front of their connected TV devices, i.e., any internet-connected device designed to support multimedia such as Internet-capable TV sets, video game consoles, Blu-ray players or streaming video devices. Your ads will be displayed next to quality content while the viewers are fully immersed and engaged with their favourite TV shows. Consequently, with the user’s attention and engagement directed solely at the CTV device, your ad has maximum chances to make an impact and bring actual business value to your brand.
Major Benefits of Using CTV:
Premium InventoryRun your ads alongside popular TV shows and movies in a premium and absolutely brand-safe environment.
Less clutterCTV publishers keep it neat and clean, featuring only a handful of ad placements not to annoy the viewers. Now the user’s attention is solely reserved for you.
Engaged AudiencesViewers decide when, how and what they want to watch and therefore are fully invested while engaging with CTV.
Highly Converting Ad FormatBased on the previous TV viewing experience, CTV audiences are already familiar with video ads and don’t mind watching them till completion.
…plus, a handful of your favourite programmatic features
Data-driven targetingUse a comprehensive selection of powerful targeting solutions to reach the most desired audiences on every screen across the globe.
Accurate measurementTrack the impact of your CTV campaigns to identify best-performing markets.
Holistic reportingReal-time granulated reporting enables advertisers to review KPIs and optimize campaign performance.
Reusable Creative FormatsMost CTV video support VAST advertising formats. No need to invest in the production of a new creative, simply reuse your video or TV ads.
Premium CTV Supply
Currently, the CTV inventory is available via multiple high-quality supply integrations including:
…and many others!