Boost Your Complete Views with CPC+
Few simple steps, one powerful algorithm and hours of intense work to bring you the optimization tool you deserve! We are excited to introduce to you the new CPC+ functionality, a set of efficient features that will bridge the industry-wide gap between the user clicks and page views generated by them. Continue with this 3 min read to learn how to maximize your ad budgets while optimizing towards a higher-impact performance.
With LiquidM DSP geared towards the KPI-driven ad serving, we focus on developing programmatic tools that bring real value to your business.
Designed for precise targeting, easy campaign setup and efficient campaign optimization, our platform enables programmatic ad buyers to win high-quality placements, score clicks and drive audiences to the product landing pages. While attaining clicks and impressions is important, we also want to make sure they convert into complete page views on your website.
On average, advertisers tend to lose between 5-20% of clicks before they convert to page views because of various reasons, like slow or lost connections on the user side. Such discrepancies between the click rates reported by advertising platforms and page views noted by the website analytical tools present an acute industry problem faced by all advertising platforms.
We made it our goal to address this performance issue and are excited to announce the upcoming release of CPC+. CPC+ is a new functionality that will bridge the existing gap between scored clicks and recorded page views while winning over high-quality audiences that are more likely to convert on your product pages. After all, that’s one of the major goals of any advertising strategy.
CPC+ includes three major setup stages. Following them will allow you to target the inventory where clicks are likely to lead to the complete page views, thus increasing the chances of the following conversion.
CPC+ unit price model
CPC+ is a new unit type option available in the campaign budgeting settings. Choosing CPC+ will optimize your campaign to target inventory where the cost of the complete view corresponds to your indicated CPC+ unit price.
Complete View Pixel
The complete view pixel is a piece of a JS code that fires when the user loads a complete view of the landing page. Using the pixel on the conversion page helps us accurately attribute the conversion back to the click and the supply source that caused it.
It is important to mention that the advertiser has full control over when the pixel has to be fired. With the help of the attribution tool (e.g GTM), you can define a complete view for each campaign by specifying when to fire the pixel, i.e. as soon as the user lands on the page, after a few seconds on the site, or whichever event you choose to optimize towards. The tracking data we receive with the use of the complete view pixel will be used by our Bid Price Optimization algorithm to adjust the bidding in a way to get more complete views at the indicated price.
- eCPC+ – a new metric that shows the cost per completed view.
- CTR+ – is the ratio showing how often people who see your ad and end up having a complete view of the landing page.
- Complete View – a previously available reporting metric that shows the total number of complete views scored.
CPC+ is a 360° performance-boosting tool that offers advertisers one of a kind opportunity to boost the post-click performance by optimizing campaigns towards customizable complete page views rather than ad impressions or clicks. Score the views that matter and lead to higher brand awareness, more conversions and meaningful relationships with the users, all in just three simple steps. Interested to learn more about CPC+? Stay tuned, detailed guides and the case study with our test results are on the way!