The French Advertising Powerhouse Smart Acquires LiquidM

2019 proved to be an extremely productive and fruitful year for all of us at LiquidM. We had a successful start marked by the improved performance and the rollout of major programmatic features, e.g. new Conversion Tracking Tools, CPCV, CPC+, and CTV support. 

We are incredibly excited to wrap up the end of the year and the decade on a similarly high note with one last major announcement. LiquidM will start 2020 hand in hand with Europe’s leading SSP and ad serving powerhouse Smart AdServer.

The new partnership reinforces LiquidM’s pledge to provide a superior advertising solution compliant with the highest industry standards. Additionally, it empowers our clients to access more valuable audience data and premium inventory, expanding their global footprint across the US, LATAM, France, and the rest of the world. In turn, LiquidM’s technology will be integrated into Smart’s programmatic offering providing advertisers, agencies and trading desks enhanced access to premium inventory across all major supply sources worldwide.

LiquidM will continue to operate as a self-service DSP under its own brand as a separate company. Therefore, we’ll remain loyal to our core values and sustain close relationships with existing advertisers and partners, while exploring new business opportunities and accumulating growth as a part of the leading ad server and natively integrated SSP on the market. 

About Smart:

Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers. Smart’s fully transparent platform and shared-interest business approach enable premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. Publishers can act with certainty and have control of all the variables for the right blend of transaction models, channels and formats while activating the right audience data for value path optimization. Smart works directly with more than 1,000 publishers worldwide including Financial Times, Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality.

About LiquidM:

LiquidM is a globally operating self-service Demand Side Platform (DSP). We empower agencies, advertisers, and trading desks to achieve their marketing objectives using the power and efficiency of programmatic advertising. Our full-stack Demand Side Platform is packed with comprehensive campaign management features. The clean-cut intuitive UI takes campaign management on a whole new level and makes it easy to set, scale and optimize, and edit advertising campaigns. Reach, engage and convert your target audience at minimal costs already today. Founded in Berlin in 2013, LiquidM is one of the first DSPs on the market with extensive expertise in mobile advertising (a more technically complex environment than desktop).

Please don’t hesitate to reach out in case you have any questions regarding the Smart’s acquisition of LiquidM and stay tuned for the latest updates.


Tatevik Mkrtchyan

Phone: +49 1511 1156 326


LiquidM Technology GmbH

Invalidenstraße 74, 10557, Berlin